Get ready to rethink branding in the Redesigning Challenge, a collaboration with Beauty & Lifestyle Marketing! Your team will draw a beauty product and a completely unexpected brand, then take on the challenge of making the unlikely pairing actually work (think Spotify perfume or IKEA makeup)! ✨
You’ll have time to create your own product concept, including the packaging, product name, and slogan, before briefly pitching your idea to the room. Then, everyone gets to decide: “I’d Actually Buy This” or “This Has No Business Working.” 💄
Bring your creativity, your best branding ideas, and your willingness to embrace the unexpected. Let’s see if you can turn the wrong brand into the right product! 🩷
